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Fendi. F is for... Fighter.

For Fendi's creative platform, F is for..., Delphine Roche envisioned a fight between British boxer Chris Eubank Jr. and the sublime Palazzo Della Civiltà, the headquarters of the Italian house in Rome.

On one side, Chris Eubank Jr., 1m80, 28 fights for 26 wins including 20 by technical knockout. On the other, the Fendi House and its Palazzo Della Civiltà, colossal white cube 68 meters high that has already withstood the attacks of basketball player Los Angeles Lakers Jordan Clarkson. And it is in Rome that is held the new confrontation organized for F is for ... Fendi's new creative digital platform for millenials. Thus, in a video directed by Delphine Roche and Kevin Frilet, the young English champion, born of a line of boxers, walks in the footsteps of his father by showing that he is not afraid of the challenges ahead. His goal: to become unified world champion of all federations.

Creative director Delphine Roche. Directed by Kevin Frilet & Delphine Roche. Starring Chris Eubank Jr.